Tracy Haak 

312.209.7200• tlhaak@gmail.com

Professional Summary

  • More than 15 years shepherding pharmaceutical brands from prelaunch to loss of exclusivity, steeped in marketing techniques regarding brand strategy and tactical implementation

  • Strategic messaging maven with experience across healthcare customers—physicians, patients, and payers—including segmentation and timed roll-out across channels

  • Strong lateral thinker with the ability to survey the competitive landscape, identify white space, and derive implications that help brands stay relevant in a dynamic marketplace

  • Expert communicator skilled at making the complex accessible to a wide audience

  • Comfortable working across digital and print media

  • Intimate with regulations related to pharmaceutical marketing, comfortable with complex science, and knowledgeable about market access and health systems 

Therapeutic Experience

  • Oncology/Cancer screening 

  • Immunology

  • Rare diseases 

  • CNS/Psychiatry 

  • Virology/Infectious Disease

  • Dermatology 

  • Ophthalmology

  • Cardiology

Work History

Freelance Copywriter and Planner,  10/2025-current

Eversana 

Associate Creative Director  03/2023-10/2025

  • Copy lead for global AOR oncology accounts: TRODELVY, a treatment for HER2-negative late-stage metastatic breast cancers; and TEPKINLY,  indicated for non-Hodgkin’s lymphoma. DAOR for EPKINLY in the US market

  • Developed messaging for the 2nd generation ColoGuard test for colorectal cancer

  • Copy and creative direction for a $4 million portfolio of Genentech business, including DAOR business for OCREVUS (MS), AOR for the thrombolytics brands, and DAOR for the oncology trial recruitment business

  • Review creative briefs, timelines and estimates as needed

Group Copy Supervisor 12/2022-03/2023

  • Led team of writers–ensuring coverage, assigning appropriate work, reviewing copy, and providing mentoring

Copy Supervisor 09/2021-12/2022

  • Lead writer for ENSPRYNG for NMOSD, ACTIVASE for thrombolitic stroke, and CATHFLO for restoring function to central lines

Senior Copywriter, 02/2013 to 09/2021 

  • Selected as sole writer to pioneer “email studio,” designed to have a single writer to quickly craft templeted emails agency wide. Chosen for ability to write quickly and accurately across subject matter without brand knowledge

  • Concepted and developed content for HUMIRA digital marketing tools, including iPad apps, email communications, banner ads, and trade show booth

  • Co-creator of Eco Trek, an educational mobile game to teach boys about hemophilia, and HelpC.com, a smart search tool that answered questions specific to hepatitis C

  • Developed agency recruitment campaign after winning agency-wide contest

VP Group Planning Director, 01/2008 to 10/2012

CAHG/Corbett Accel Healthcare Group 

  • Instrumental in developing ABILIFY annual strategic and tactical plans for physician and payer audiences

  • Member of team that undertook extensive insight mining and benefit exploration for ABILIFY in depression, and across pediatric indications

  • Led competitive analysis of Centocor's RA franchise to inform strategy for ORENCIA's dual routes of administration, including physician research component

  • Created and co-taught Pharma University, an 8-class background on pharmaceutical marketing

  • Promoted from Planning Director after 2 years

VP, Associate Creative Director, 02/2003 to 12/2007

CAHG/Corbett Accel Healthcare Group

  • Launched BARACLUDE (globally) for the treatment of Chronic Hepatitis B, ABILIFY for bipolar mania, and relaunched ACTONEL for osteoporosis

  • Progressed from Sr. Copywriter to Copy Supervisor to ACD with accompanying responsibilities

Copywriter, 03/2001 to 02/2003

Williams-Labadie Communications for Healthcare

  • Wrote and edited patient and physician pieces for PROGRAF, an anti-rejection drug for organ transplant

Education

Master of Business Administration:

University of Illinois-Chicago Liautaud Graduate School of Business - Chicago, IL

Bachelor of Science:

Northwestern University Medill School of Journalism - Evanston, IL

Awards

Rx Club, Gold In-Awe, Golden Pitchfork (for IdeaPharm best in show)

Training

NextGen: A Corbett Accel Healthcare Group management training program for selected individuals
IdeaPharm: A Corbett Accel Healthcare Group-sponsored portfolio school